Social media is one of the fastest growing trends and it’s popularity with all ages is viral. The results of social media impact on businesses is huge. If you want to stay ahead of what your customers are looking for on your social accounts, here are five social media trends that are dominating this year.
Snapchat selfie lenses brought the idea of augmented reality into the social sphere. You can expect other social platforms to jump on the bandwagon as well. Mark Zuckerberg has confirmed that Facebook is already experimenting with augmented reality. They recently acquired Masquerade, a live filter and selfie app for live streaming video.
When people discuss social media, there always seems to be more focus on social networks than social networking. Messaging apps have a much wider community of users than social networks. In fact, WhatsApp, Facebook Messenger, Viber and WeChat together have more users than the big networks: Facebook, Twitter, LinkedIn, and Instagram. Millennials want the personal touch, transparency and collaboration that the one-on-one communication allows.
Businesses are already taking advantage of the huge audience base on social messaging platforms. On Facebook, you can contact a brand or business instantly. If you are a business owner, you need to be available to your online customers, or at least set up automatic replies to messages and reply swiftly.
Every year, more and more people, especially millennials, are turning to the internet as their main news source instead of TV, newspaper, or radio. As a result, there’s been a rise in “fake news” from sites that deliberately publish and circulate inaccurate information about current events.
We saw the worst of it during the 2016 presidential election with fake news about both candidates over social platforms. Facebook now takes additional steps to curb fake news appearing on the site. These “news outlets” are no longer allowed to advertise on the platform.
Millennials are tech-savvy, get their news predominantly from social media and value honesty, so they’re likely to investigate and verify news they see, push for transparency from media outlets and reward factual reportage by sharing such content.
YouTube was built on a foundation of videos that capture real, unfiltered moments. Now social media is taking it to the next level by offering the content in real-time. Live streaming video was first made popular by Twitter’s Periscope. Now Facebook Live has launched. Social videos have much more engagement than any other content format, and have been responsible for a lot of growth on Facebook. Even news sources are citing Facebook Live videos when covering major events. The world of media is changing thanks to live video.
Instagram is now testing their own live video option, and they won’t be the last platform to implement live streaming video. Social media is becoming fascinated with live, authentic content. Millennials love video content and are the most active video viewers of any age group in the U.S. in 2016 and they’re not likely to slow down this year.
Chatbots are a kind of artificial intelligence that can have a conversation with someone. Facebook had integrated them within Facebook Messenger, and businesses are now using them to communicate with customers.
Chatbots are already helping businesses improve customer service by quickly responding to their comments and questions. You can only expect the tool to become more popular in 2017 — especially since social media sites are doing everything they can to keep people on their platform instead of navigating away to a business website.
If you need help managing and creating content for your social media websites, we can help! Contact us and we can get you started on your social media following!
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